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231 pages • missing pub info (editions)
ISBN/UID: 9780786420438
Format: Paperback
Language: English
Publisher: McFarland & Company
Publication date: 22 March 2005
Description
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that in...
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Content Warnings
231 pages • missing pub info (editions)
ISBN/UID: 9780786420438
Format: Paperback
Language: English
Publisher: McFarland & Company
Publication date: 22 March 2005
Description
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that in...
Community Reviews
Content Warnings