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191 pages • first pub 2007 (editions)
ISBN/UID: 9780979707605
Format: Paperback
Language: English
Publisher: Creative Leap Books
Publication date: 22 September 2007
Description
Highlights why branding is important to amibitious places; the pitfalls in destination branding and how to avoid them; how to define your positioning and Destination Promise; critical questions to test your positioning, logo and tagline; ways to e...
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191 pages • first pub 2007 (editions)
ISBN/UID: 9780979707605
Format: Paperback
Language: English
Publisher: Creative Leap Books
Publication date: 22 September 2007
Description
Highlights why branding is important to amibitious places; the pitfalls in destination branding and how to avoid them; how to define your positioning and Destination Promise; critical questions to test your positioning, logo and tagline; ways to e...
Community Reviews
Content Warnings