Communicating Fashion Brands: Theoretical and Practical Perspectives by Jon Cope, Emily Huggard
Communicating Fashion Brands: Theoretical and Practical Perspectives

Jon Cope, Emily Huggard

Communicating Fashion Brands: Theoretical and Practical Perspectives

Jon Cope, Emily Huggard

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"Written for scholars and practitioners, this book is about fashion brand communication, showing how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. It enables ...

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