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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It by Laura Ries, Al Ries

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

Laura Ries, Al Ries

304 pages • first pub 2009 (editions)

nonfiction business informative medium-paced
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