Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight by Patricia O'Connell, Thomas A. Stewart

Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

Patricia O'Connell, Thomas A. Stewart

336 pages • first pub 2016 (editions)

nonfiction business design informative inspiring slow-paced
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In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ...

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