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David Meerman Scott
244 pages • first pub 2010 (editions)
ISBN/UID: 9780470645956
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks ov...
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—
David Meerman Scott
244 pages • first pub 2010 (editions)
ISBN/UID: 9780470645956
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks ov...