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124 pages • missing pub info (editions)
ISBN/UID: 9783838392714
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 16 August 2010
Description
There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights ...
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124 pages • missing pub info (editions)
ISBN/UID: 9783838392714
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 16 August 2010
Description
There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights ...
Community Reviews
Content Warnings