Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold, Ronni T. Marshak

Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

Patricia B. Seybold, Ronni T. Marshak

384 pages • first pub 1998 (editions)

nonfiction business technology informative reflective medium-paced
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Description

Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure tha...

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