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161 pages • missing pub info (editions)
ISBN/UID: 9781933199153
Format: Paperback
Language: English
Publisher: Racom Communication
Publication date: 09 June 2008
Description
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organiz...
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161 pages • missing pub info (editions)
ISBN/UID: 9781933199153
Format: Paperback
Language: English
Publisher: Racom Communication
Publication date: 09 June 2008
Description
Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Which numbers? Marketing Metrics in Action: Creating a Performance-Driven Marketing Organiz...
Community Reviews
Content Warnings