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224 pages • first pub 1989 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing fo...
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224 pages • first pub 1989 (editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing fo...
Community Reviews
Content Warnings