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8 hours, 7 minutes • first pub 2016 (editions)
ISBN/UID: 9781504735254
Format: Audio
Language: English
Publisher: Harper Business
Publication date: 14 June 2016
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about invent...
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8 hours, 7 minutes • first pub 2016 (editions)
ISBN/UID: 9781504735254
Format: Audio
Language: English
Publisher: Harper Business
Publication date: 14 June 2016
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about invent...