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174 pages • missing pub info (editions)
ISBN/UID: 9781403997630
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 07 November 2005
Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Th...
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Content Warnings
174 pages • missing pub info (editions)
ISBN/UID: 9781403997630
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 07 November 2005
Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. Th...
Community Reviews
Content Warnings