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560 pages • missing pub info (editions)
ISBN/UID: 9780470994658
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 01 June 2009
Description
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requireme...
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560 pages • missing pub info (editions)
ISBN/UID: 9780470994658
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: 01 June 2009
Description
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requireme...
Community Reviews
Content Warnings