Addiction as Consumer Choice: Exploring the Cognitive Dimension by Gordon Foxall

Addiction as Consumer Choice: Exploring the Cognitive Dimension

Routledge Studies in Marketing

Gordon Foxall

222 pages missing pub info (editions)

nonfiction business economics psychology
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A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that...

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