Scan barcode
missing page info • first pub 1984 (editions)
ISBN/UID: 9780471631095
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of vari...
Community Reviews
Content Warnings
missing page info • first pub 1984 (editions)
ISBN/UID: 9780471631095
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of vari...
Community Reviews
Content Warnings