Citizen Marketers by Jackie Huba, Ben McConnell

Citizen Marketers

Jackie Huba, Ben McConnell

236 pages first pub 2006 (editions)

nonfiction business informative medium-paced
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Description

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trai...

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