I adored this book. McCulloch is a linguist who focuses on how we write on the internet. Her main premise is that while we have both formal and informal spoken language (think about the difference between chatting with your friends and delivering a presentation at work), up until now we’ve really only had formal writing. The internet is changing that, though – with instant messaging, social media, and texting, we’re collectively developing an informal writing style, and it’s FASCINATING. I thought McCulloch’s discussion of the different “generations” of Internet People to be spot-on. Internet People generations are based not on your age, but on what platform you used when you started to talk to people online – how you talked back then probably influences your internet writing style, even now. (For the curious, I’m right on the cusp of “Old Internet People” and “Full Internet People.”) As someone who feels disconnected from younger generations and how they talk online (I still don’t know what all the emojis mean, and I can’t bring myself to do multiple exclamation points), this was the book I was looking for. Highly recommended.