This is written by a supposed expert in communication with the help of a professional writer, and it has been a slog to get through. I'm reading it for work, and my boss and I agree that it's way too long and boring. If you're interested in the subject, get this from the library (don't pay for it), and just read the chapter summaries. There are a few good points, but he uses ten examples when a couple would suffice. And there are way too many stories and quotes. He's not following his own advice to get to the point. (Although one of his other suggestions is to say things over and over, which contradicts the first point.) Also, he quotes Roger Ailes more than once.