A review by toddbullivant
Where Good Ideas Come from: The Natural History of Innovation by Steven Johnson

4.0

I won this book from Goodreads, and asked our Manager of Innovation to comment on it:

"Unfamiliar with Johnson's previous books, I was ill-prepared for the density of his work. This current text probes the various methods in which innovations evolve, since contrary to popular belief they don't occur in a vacuum or eureka moments.

Based on his research, Johnson has broken innovation into seven segments of development; the adjacent possible, liquid networks, the slow hunch, serendipity, error, exaptation, and platforms. In each method, Johnson provided detailed theory and supporting examples about how ideas formed through the process.

While occasionally laborious for those unfamiliar with his scientific references, his insight into the environment of innovations builds in a similar fashion to his thoughts on liquid networks and the slow hunch. What he provides is his own primordial soup on how to best cultivate innovation. His emphasis is not a formula to garner success, but a suggestion of the pieces needed to provide the most fertile ground.

While his prose does not lend itself to sound bites, this book provides services focus and insight into a topic that challenges the business world and science alike and is a key to those who wish to champion any innovation initiative."