Patricia Chew

1 book

Essentials of Services Marketing by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Essentials of Services Marketing
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Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

679 pages • first pub 2012 (editions)

business informative lighthearted medium-paced