Essentials of Services Marketing - 1st Edition by Jochen Wirtz
Essentials of Services Marketing - 1st Edition

Jochen Wirtz

Essentials of Services Marketing - 1st Edition

Jochen Wirtz with Patricia Chew, Christopher Lovelock

600 pages first pub 2012 (editions)

business informative lighthearted medium-paced
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The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. ·...

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