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Current edition
Essentials of Services Marketing - 1st Edition by Jochen Wirtz
Essentials of Services Marketing - 1st Edition
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Jochen Wirtz

Essentials of Services Marketing - 1st Edition

Jochen Wirtz

600 pages • first pub 2012 (editions)

business informative lighthearted medium-paced
Other editions (2)
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Essentials of Services Marketing by Jochen Wirtz, Patricia Chew, Christopher Lovelock
Essentials of Services Marketing
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Jochen Wirtz, Patricia Chew, Christopher Lovelock

Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher Lovelock

679 pages • first pub 2012 (editions)

business informative lighthearted medium-paced
Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3 by Jochen Wirtz, Christopher H Lovelock

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

Jochen Wirtz, Christopher H Lovelock

704 pages • first pub 2012 (editions)

business informative lighthearted medium-paced